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I thought the whole semester would just be full of reportings, notes then exams - a boring information overload class. The first two weeks were like that but I unexpectedly enjoyed the next classes even I got depressing scores in my quizzes.  Media Literacy class exposed me to different media that before were all just words and notes. One of those that I cannot forget was my AM station streaming for almost a week, I personally experience monitoring programs and learned how and what to analyze in a program. I also learned important information about some companies and how they apply and use the media to reach their consumers. Also, I got to know more  of the history and recent status of the traditional media that are almost neglected in this generation. The recent activity - communication campaigns, is always my favorite. To do this for the second time in this subject taught me more about organizing and coordinating with the bigger companies. I also learned a lot about the trends in media from our speakers, all because of Media Literacy. Within few months, I have been busy and pressured by the subject but I  really had fun while learning about media in this subject.  RICO, JENNIFER IRIS BCR 4-2

                The one thing that has been added to human culture that long before does not exist is the MEDIA. Every country has its own media, it was found very useful and through media countries all over the world can update each other from time to time. Media is also the very reason how we know other country’s culture which can affect their media system.                 Presently, Philippines though known as a conservative and religious country before can now be known as liberated because of how some country “name” our country like the Americans called us prostitutes and gold diggers. The “being liberated” of the Filipinos are reflected in our media system. Just like the Arabians which are still known for being conservative are reflected in their media system also.                 Philippines and Saudi Arabia are exactly opposite countries in terms of culture, tradition, norms, etc., and media system. Philippines is a democratic country and gave the media a freedom law contrary on the situation of media in Saudi Arabia which is a monarchial country where media publishing are controlled by the government, maybe not the publishing company itself but the contents of the medium. PHILIPPINE MEDIA SYSTEM                 The Philippines’ history in terms of a free press is a checkered past. In the beginning, the news was censored by the Americans. Later under the Americans, the Philippines press was open and free-wheeling before being reigned in when martial law was imposed under President Ferdinand Marcos in 1972. After Marcos fled in 1986, the press threw off its shackles and returned to its aggressive reporting methods. While established under the ideals of a free press, the Filipino media has often suffered censorship and pressure from governments. Although many journalists from nearby nations might envy the freedom of the Philippines’ press, as recent as 2001 Filipino journalists were killed for their aggressive stances. As further testimony of the back-and-forth fight for a free press, President Gloria Arroyo has said that a free press is the right of its practitioners and critical to the operation of a democratic society. Later that same year, Arroyo instituted the media blackout on reporting the actions of rebel forces. Clearly the battle for a truly free press continues in the Philippines, although with dozens of publications, radio stations, broadcast entities and their staffs in operation, the Philippines appears to have one of the better media climates in Southeast Asia. (Philippines Press, Media, TV, Radio, Newspapers - television, circulation, stations, papers, number, print, freedom, online) Status of the Philippine Media TODAY Philippine mass media today is a hybrid of Libertarian and Authoritarian stock, inheriting incongruous qualities that render it complicated and oftentimes confusing. Philippine media prides itself as the “freest in Asia”; the constitution-backed protection of press freedom gives it a characteristic libertarian flavor. However, contrary to Libertarian principles, this press freedom is regulated to some extent by the government. This is where its Authoritarian personality sets in. It is widely accepted that Libertarian governments have some degree of control over their mass media. But such controls, in the form of laws and other such policies, are formulated with the thrusts on responsibility and over-all public welfare, and not in order to cow the so-called “Fourth Estate.” This Libertarian definition is twisted by Authoritarian technocrats of the Martial Law period in the person of then Information Minister Francisco S. Tatad, by saying: The liberty of the press never has been absolute. It has always yielded to higher considerations. It has always balanced against other community interests such as the security of the State, the right and duty of the State to provide for the well-being of its citizens, the maintenance of decency and public order, the protection of reputation and the need for fair trial proceedings, among others. (“The Right to Know,” The Times Journal, August 26, 1978). His explication on the inherent need for government regulation of the media in a Parliamentary Democracy (the Philippines assumed a Parliamentary form of government during Martial Law), is one of the many paradoxes in a society wielding the democratic Bill of Rights on one hand and authoritarian State supremacy on the other. In short, the convoluted definition of control (causing it to take on an authoritarian tone) over the media is, in essence, political propaganda. It is to be noted that in Libertarian theory, the power lies ultimately on the people and the state is a mere venue on which “man can develop his potentialities and enjoy a maximum of happiness” (Maslog, 1989). To the Authoritarian theorist, whose contentions run parallel to the martial law technocrats’, “the state is the ‘ethical spirit? Will? Mind? The state, being and end in itself, is provided with the maximum of rights over against the individual citizens, whose highest duty is to be members of the state” (George Hegel quoted by Maslog, 1989). This clash of principles between the government and the media fuels their unebbing animosity for each other. The state contends that without restrictions, media have the ability to threaten the truthful dissemination of information and that this irresponsibility, coupled with unrestricted liberty, will inevitably threaten the State’s security. The media rebute that when government institutionalizes controls over them, it has the capacity to manipulate these regulations to cow and threaten them; that the government will exploit every creative means it can to muzzle the Fourth Estate. With these overlapping yet contradictory qualities of the Philippine Media, it is inevitable that many will question the nature of these controls. Are these regulations instituted merely as safeguards to the Bill of Rights or are they an attempt at authoritarian regulation which goal is to attain conformity from the otherwise predominantly leftist press? Simply, are these controls formulated ultimately to cow the Fourth Estate? Is this institution of government restriction a precursor to the return of authoritarian control over the media? This paper assesses the complicated and confusing tapestry that is Philippine Mass Media, delving into and dissecting its two personalities-Libertarian and Authoritarian-and how they are manifested within the system. The discussion will be divided into two subtitles: “Political Role” and “Social Role.” In the process, this author necessarily examines the political and social landscapes that are the backdrop of the ironies in Philippine Media. Assessing Philippine Mass Media Media has a tripartite role in society: Political, Economic and Social. Its political role includes its duty as an information disseminator, its responsibility in creating and reflecting public opinion and its function as watchdog on government. Political Role Philippine Media assumes a libertarian stance in its role of disseminating information. Foreign news, information and entertainment programs have a rather unregulated entry into the mainstream of Philippine Media. Likewise, editorials harsh on the government and other such unflattering and sensitive articles are given the right to publication or airtime. However, this seemingly untrammeled liberty exists with a dark speck. In the words of Supreme Court Justice Enrique Fernando, quoted by Paredes (1986), “the greatest threat to press freedom is national security.” This, paired with the afore-quoted words of Francisco Tatad, undeniably glisten with an authoritarian sheen as they give the impression that the State’s security precedes individual liberty. To this author, this paints an incongruous image of a society bearing two ages-authoritarian State supremacy on one hand and libertarian Bill of Rights on the other. The state can choose only one priority and strive to protect it. (http://www.tigweb.org/youth-media/panorama/article.html?ContentID=2010) No media censorship under my watch, Aquino says MANILA, Philippines - President Aquino declared yesterday that media censorship like that during martial law will have no place under his administration. Aquino gave the assurance in a speech during the 25th anniversary celebration of the Philippine Information Agency (PIA), the official information arm of the government. “Those in my generation – if they would care to admit it – know that we got nothing from Marcos’ Ministry of Information. It’s where news got filtered before reaching the public,” he said in impromptu remarks. (Philstar.com) Article 19 SELF – CENSORSHIP Press freedom organizations such as ARTICLE 19 and the media industry have made the issue of violence against journalists in armed conflicts a priority. Monitoring of killings and analysis of national and global trends in violence against journalists has multiplied, as has the rapid evacuation of journalists targeted by parties to a conflict, improved safety training and related advocacy initiatives. The impact of these steps is difficult to quantify. However, particularly against the backdrop of the conflicts in Afghanistan, these efforts highlight a range of pressing issues: LOCAL JOURNALISTS COVERING INTERNATIONAL CONFLICTS Afghani journalists continue to work under extremely difficult circumstances, facing constant pressure from the government, local politicians and Taliban insurgents, all of whom condemn critical reporting. Based on reported cases alone, at least 200 journalists were physically assaulted in the past decade, with scores more leaving the profession or fleeing the country amid threats to their safety. In particular, the situation of stringers and local journalists in Afghanistan and other conflict-ridden countries remains a major cause for concern as they often do not benefit from the safety training or insurance afforded to their international colleagues. It is in this vein that ARTICLE 19 calls on all media agencies to offer equal support to all their staff and stringers working in conflict-ridden areas, independently of their employment contract or national origin. In the context of the on-going debates in and outside Afghanistan over the likelihood of negotiations with various armed groups, including the Taliban, ARTICLE 19 calls on all parties to the process and the international community to insist that any future agreement for the country ensures an information regime that maximizes a plurality of views, investigative reporting, and the free flow of information, and to support the right of the media to operate independently and free of political and violent pressure. Growth In 2004 the country had 225 television stations, 369 AM radio broadcast stations, 583 FM radio broadcast stations, 10 internet radio stations and 5 shortwave stations. Although some media outlets, such as IBC (television) and the Philippine Broadcasting Service (radio), are government-run, most outlets are privately owned. Much media ownership is concentrated in the hands of prominent families and businesses. Consequently, some reports tend to be one-sided presentations favoring special interests. The privately owned press also tends toward sensationalism at times. SAUDI ARABIA MEDIA PROFILE                 Saudi Arabia is home to 26 million citizens, an array of newspapers and one television station. Arabic is the primary language of media outlets. However, a small amount of news media is in English. Media in Saudi Arabia is considered one of the most heavily censored media markets in the Middle East. The Broadcasting Service of the Kingdom of Saudi Arabia (BSKSA), a government organization, oversees all media. While Saudi newspapers are privately owned, the Saudi government must approve all publishers and editors. A member of the Saudi royal family or someone close to the family closely monitors each newspaper. BBC lists seven major daily newspapers. Most of these papers were started in the 1960s and 1970s. There is one major television news network, which operates four channels and is owned by the Saudi government. Because of these tight controls, most Saudis get other information from foreign news and the internet. Any criticism of the government, royal family or Islamic religious practices is strictly prohibited in the Saudi media. A specific case includes journalist Fawaz Turki, of the government daily Arab News. Turki was fired for writing about the atrocities perpetrated by Indonesia, the country with the highest Muslim population by percentage. The atrocities took place during Indonesia’s 1975-1999 occupation of East Timor. Saudi media has recently begun to report on more controversial topics such as women’s rights, terrorism and political, economic and educational reform. There are 130 media publications supported in Saudi Arabia.                 Saudi media is quite tightly controlled by the BSKSA. Television networks are completely state-owned and while newspapers are privately owned, they are closely monitored and thus still heavily censored. Internet websites are often blocked by the Saudi government, but internet service providers are generally privately owned. Government media conglomeration is high because the BKSA oversees all and the Saudi government owns all television networks. Private conglomeration is low as there is little cross ownership besides the government. Saudi Arabia ranks 148 out of 169 on the Reporters Without Borders Press Freedom Index. TV audience measuring system coming to Saudi Arabia Ben Flanagan Jun 30, 2011  A long-awaited system to monitor TV audiences in the key advertising market of Saudi Arabia is expected to launch by September next year. Television is the dominant medium in the Arab world, and accounted for 62 per cent of the region’s total advertising spending last year, according to the Pan Arab Research Centre (Parc). Yet there is no accurate way to measure TV audiences in Saudi Arabia, the region’s third-largest advertising market, according to Parc. A system is currently in development in the UAE, and advertisers expect a similar initiative to launch in Saudi Arabia next year. “We would expect that to land [about] or just after Ramadan next year … in terms of live ratings being available to the market,” said David Porter, the media director for the Middle East and North Africa at Unilever. Mr Porter is also a board member of the Advertisers Business Group (ABG), a membership-based organisation of key advertisers in the Gulf region. He said ABG had been in talks to participate in Saudi Arabia’s planned TV-measurement system, initiated by the ministry of information. The consultancy firm Oliver Wyman is also involved in the process, he added. Advertisers have long called for reliable statistics on TV audiences. The introduction of such a system on a pan-Arab basis would boost regional advertising spending by US$2 billion (Dh7.34bn) within five years, according to a report issued last year by the management consultancy AT Kearney. Mr Porter said it was unlikely spending would rise by such an amount, but the “people meters” initiative would help “grow the market”. “Because we know where we are getting our value, it will allow us to invest in winners in terms of stations, and programmes and times of day,” he said. “And it will allow the stations to raise their game and their product, so it will improve viewership generally. So that will grow the market.” There are no accurate statistics about the size of the total advertising market in Saudi Arabia. According to Parc, the total domestic spending across all media amounted to $1.2bn last year, but that did not take into account the large amount of discounted or free advertising. Mr Porter said the introduction of the system would also help TV broadcasters plan their programming. “What’s sorely missing in the TV industry in the region is great, professional programming scheduling. And you just can’t do that without virtually live ratings,” he said. “The vast bulk of most stations’ programming budgets is spent in creating Ramadan schedules. Not to have any idea of your return on investment in terms of audience, yet alone ad revenues, must be debilitating for most TV stations. I think that is one of the driving forces behind this [initiative].” Fellow ABG board members said they would welcome the launch of a TV measurement system in Saudi Arabia. “The best thing that could ever happen for us is to be able to understand where we are putting our money, and what we’re getting out of it. It’s not about investing more or investing less,” said Raef Labaky, the communication and marketing services director at Nestle Middle East. The ABG which has 33 members recently voted in a new board. Fadi Ghosn, a member of the board who is also the chief marketing officer at GM Middle East, said the group had four priorities. These include encouraging the measurement of TV audiences in the region, working on the regulation and measurement of outdoor advertising, and helping to establish a code of conduct for the advertising industry. THE VIEW OF AN FORMER RESIDENT OF S.A. According to the former resident of Saudi Arabia, she does not usually listen to the Arabic radio station because most aired were songs of prayers. She also usually watches foreign channels. She also told me that the newspapers were written in two languages, in English and Arabic language. What amazed me during our conversation was when she told me that the readership of newspaper does not affect by the internet. More Arabians and residents of Saudi Arabia still consume their newspapers. Their newspapers contain one to three small- sized advertisements that are mostly residential ads. Also, their newspapers have fewer pages than the newspapers in the Philippines. They only have broadsheets and no tabloids. Another thing that amazed me was their advertisements; she told me that when they saw a model that showed too much skin in a photo, they will cover the skin by a pen. COMPARISON OF PHILIPPINE AND SAUDI ARABIA MEDIA SYSTEM Freedom of the Press The Philippine Press has almost all the rights to voice out their ideas; we have PCIJ, Imbestigador, Tulfo and other more investigative programs that are capable of showing the dark secrets of anyone even the highest government officials. Saudi Arabia is the opposite of the Philippines where every article that their press writes must be checked by their government before publishing. They do not allowed any negative publishing about the government. Advertisements Advertisements are all over the Philippines; in billboards, newspapers that almost occupies the whole page, TV ads, and radio and internet ads. Advertisements seems the one the keeps the media alive especially the traditional media (TV, radio and print) compared to the Saudi Arabia that almost closes the advertisements to their country just to keep their traditional. Ownership and Censorship Most of the Philippine media companies are privately owned and are open to any businessmen that are financially capable while most of the media companies in Saudi Arabia are government owned. There are only few media companies in Saudi Arabia. Another thing that makes them contrasting is that the Philippines gave up almost of its tradition, culture and belief because of the media competition while the Saudi Arabia keep their country’s privacy, culture, tradition and belief.  RICO, JENNIFER IRIS ARANAL, JANINE SALON, KEVIN BCR 4-2

Pfizer is the world’s largest research-based healthcare company, with a legacy of pharmaceutical research, healthcare solutions, and public health development that spans over 50 years in the Philippines and over 150 years around the world. Established in 1849 by cousins Charles Pfizer and Charles Erhart, Pfizer is now present in markets worldwide, helping improve the lives of millions of consumers through best-selling products that help treat life-threatening illnesses and eradicate diseases. With the help of over 12,000 employees in over 12 R&D facilities, everybody is working hard to discover new treatments to the major disease groups. At Pfizer, it is their undying commitment to healthcare and passion for improving lives that have made them the global giant that they are today. Driven by respect for science and an adherence to the highest standards of professional integrity, they dedicate their selves to humanity’s quest to longer, healthier, happier lives through innovation in pharmaceutical, consumer and animal health products. They invest billions of dollars in research and development to ensure that the latest medical innovations are made available to those who need it most, when they need it. More than a company of scientists and experts, they are a company of people who work to alleviate pain where it exists and bring hope where there is none. Pfizer Philippines was incorporated in 1955. Since its inception, it has worked to live up to Pfizer’s Commitments, staying true to the enduring values of the global brand: 1.            Advance wellness, prevention, treatments, and cures 2.            Bring the best scientific minds together to challenge the most feared diseases of our time 3.            Set the standard for safety, quality, and value of medicines 4.            Use our global presence and scale to make a difference in local communities and the world around us 5.            Promote curiosity, inclusion, and a passion for our work 6.            Be a leading voice for improving everyone’s ability to have reliable and affordable health care 7.            Maximize our financial performance so we can deliver on our commitments to all who rely on us At Pfizer Philippines, we value our people and the communities we serve, exercising leadership not only in corporate operations and governance, but also in improving the lives of our stakeholders. We are one of the most sought-after employers in the industry, having garnered the Employer of the Year Award in 2004 and consistently reaping awards for our communications, marketing, and stakeholder engagement programs, including the following: •             2001: One of the Best Employers in Asia (Hewitt Associates) •             2002: Grand Anvil Award (Public Relations Society of the Philippines) •             2003: People Power Award for its Leaders for Health Program (awarded by the late President Corazon C. Aquino) •             2004: Employer of the Year Award (Personnel Management Association of the Philippines) Their management team and their diverse pool of talents are some of the best in the industry, recognized worldwide for their leadership and innovation. They have not only worked to treat illnesses and advance the state of healthcare in the Philippines. Pfizer Philippines is also an outstanding corporate citizen, putting its stakeholders’ concerns at the core of its operations. Their numerous Corporate Social Responsibility Programs work to strengthen healthcare delivery in areas where health services are scarce, offer access and support to patient groups that live in constant difficulty and pain, support medical research and information dissemination, and promote the spirit of volunteerism among Pfizer employees and community members. Through working in partnership with everyone from patients to healthcare providers and managed care organizations to world governments and non-governmental organizations, their goal is to ensure that people everywhere have access to innovative treatments and quality healthcare. Pfizer remains strongly committed to extensive research and development that produce evidence-supported medications used for hypertension, diabetes, arthritis and other common aches and pains, epilepsy, psychiatric disorders, erectile dysfunction, allergies, cancer, and diseases of the eye. Some of their products are the following: ·         Ethical Products Pfizer offers a wide range of products specializing in Cardiovascular Metabolic, Central Nervous System, Pain, Anti-Infective, Urology, Specialty, Oncology and Vaccines that aim to ensure the prevention and treatment of diseases to help lead the Philippines into becoming a healthier country. ·         Consumer Health Pfizer are concerned at the general health and well-being of every Filipino. They offer a broad selection of consumer health products to improve one’s quality of life. Some of these products are Centrum, Stresstabs, Children’s Clusivol, Clusivol Power C, Clusivol Pediatric Drops, ClusivolOB, Incremin, Trihemic, Caltrate Plus, New Advil Liqui-Gel, Advil Gelcaps and Suspension, Simeco, Polymagma, Fibrosine, Robitussin / Robitussin DM and Loviscol. ·         Animal Health Pfizer prides itself in being the world’s leader in veterinary-prescription medicines. We consistently employ a holistic, multi-disciplinary approach to the discovery, development and manufacture in animal health. The health and well-being of our partner veterinarians and food animal producers are a top priority as we recognize the crucial role they play in ensuring a sustainable food supply for health and sustenance of all human beings. ·         Over-the-counter Medicines Pfizer also has its own line of pharmaceutical products that are readily available over-the-counter (OTC). (As you see above the owner of Clusivol Power C is Wyeth, formerly one of the companies owned by American Home Products Corporation (AHP), but Wyeth is now part of Pzifer. But let me give you some information about Wyeth. Wyeth is a global pharmaceutical research and manufacturing company. It develops and markets traditional pharmaceuticals, vaccines, and biotechnology products that serve both human and animal health care. It has strong product lines in both prescription medications and in consumer health products, including over-the-counter (OTC) medications and nutritional supplements. Wyeth markets its products in more than 140 countries, and has manufacturing facilities on five continents. During the 1990s, Wyeth—which at the time was called American Home Products (AHP)—began selling off the wide-ranging businesses it had acquired over the years, retaining a focus on medicine and pharmaceuticals. In 2002, the company changed its name from American Home Products to Wyeth.) CLUSIVOL POWER C Product Information “Para sa mga bata, BAWAL MAGKASAKIT!” Ascorbic Acid (Clusivol Power C) is a yummy citrus-flavored Vitamin syrup specifically made for children. Each teaspoon supplies your child with 100mg of Vitamin C to help boost immunity and build resistance to disease. Indication and Usage Vitamin C helps protect against infection by stimulating the immune system and having antioxidant properties. Vitamin C supplementation may also reduce duration and severity of the common cold, incidence of pneumonia, hospitalization due to tonsillitis, incidence of tuberculosis, absence from school due to colds, and much, much more. Clusivol Power C has 100% ascorbic acid (Vitamin C) that will help children fight infection. Dosage: For supplementation – once a day only 2-6 yrs old: 5ml (1 teaspoonful) -12 yrs old: 10ml (2 teaspoonfuls) For therapeutic use or as prescribed by a physician – 2 to 4 times a day Available in: 60ml, 120ml, 250ml, and 500ml bottles Additional Information Precaution: Ascorbic Acid should be given with care to patients with hyperoxaluria. Tolerance may be induced in patients taking high doses. CLUSIVOL POWER C IS A BRAND OF ASCORBIC ACID - PATIENT MEDICINE INFORMATION Why do I need this medicine? Ascorbic acid is also known as Vitamin C. Vitamin C is a water-soluble vitamin that is important for the formation of collagen in bones, cartilage, muscle and blood vessels. Vitamin C is used to treat and prevent scurvy, acidify the urine and treat other conditions where there is a deficiency of Vitamin C. How do I take this medicine? Take Vitamin C exactly as directed by your doctor or pharmacist. Do not take more or less than instructed. Vitamin C is available in different oral forms such as capsules, tablets, lozenges, syrup, chewable tablets, extended-release pills and liquid drops. If you are taking the extended-release pills, swallow them whole. Do not chew, crush, cut or open these types of pills. Take Vitamin C with a full glass of water. What should I do if I have forgotten to take this medicine? Take the missed dose as soon as you remember. If it is almost time for your next dose, skip the missed dose and return to your normal dosing schedule. DO NOT double a dose under any circumstances. When should I not use this medicine? Alert your doctor if you suffer from kidney stones or other types of kidney disease. What should I take note of while using this medicine? Inform your doctor if you suffer from diabetes or G6PD deficiency. If you are going for urine tests, inform your doctor that you are taking Vitamin C supplements as it can interfere with certain laboratory tests. Inform your doctor if you are pregnant. What side effects could I experience? Vitamin C is generally safe when taken as prescribed. Side effects are usually mild and not common. These may include nausea, vomiting, heartburn, stomach cramps, stomach wind and headache. Can I take this with other medicines? Alert your doctor and pharmacist if you are taking any of these medicines: - antacids containing aluminium salts - aspirin - iron supplements Always inform your doctor or pharmacist if you are taking any other medicines, including herbal tonics, supplements and medicines that you buy without a prescription. Are there any restrictions on the type of food I can take? Avoid alcohol. How should I store this medicine? Store in a cool, dry place away from the reach of children. Medicines must not be used past the expiry date. Some of the competitors of Clusivol are Pharmaton (multivitamin), Revicon Max, One A Day, Centrum, Have it All and Rogin E. They usually have their advertisements in TV, Radio and Billboards. VIDEOS: http://www.youtube.com/watch?v=XFLEuc7_VYo (TV) http://www.youtube.com/watch?v=ZxQHWVMa1ko (TV) http://www.youtube.com/watch?v=3wVH3g_6JB0&noredirect=1 (RADIO)  RICO, JENNIFER IRIS BCR 4-2

One of the internet trends presently are its convergence with the other media like magazines. Personally, I view the convergence of the internet and magazines to save the print industry or to market the product since its consumer has been decreasing when the internet came. I am a current member of candymag.com- a webzine. I enjoyed joining their interactive website, they have lots of topics for teens plus you can have a conversation with the other teens about the topic. If you just want to read, there are also updates about the latest trends for teens. To find the fun, try these guidelines to candymag.com GUIDELINES IN USING THE CANDY MAGAZINE WEBZINE I. Joining the Fun in Candy Magazine’s webzine   1.Go to the website of candy magazine. Search candymag.com   2.Sign-up to use the webzine   3.Choose your desired topic to join a group conversation Options are Fashion, Beauty, Guys, Lifestyle, Features, Fun and Games and Magazine  4.After clicking a topic, you can automatically join the conversation about the topic  5.If you only want an update, there are sub-topics you may choose under the main topics Options are games magazine quick links candy blog/coc blog/correspondents/candy tv/teentalk/chitchat/candy faces/prom/freebies II. Joining a Conversation 1.When you click your desired topic, you will see the title of the topic Note that title of the topics changes weekly  2.Upon joining the conversation of the title of the topic, click the “add yours”  3.Use the comment box to write your opinions  4.Then click the “post comment” button Note that CANDYMAG.COM is a CLEAN ZONE. Editors reserve the right to delete obscene comments III. Checking Replies from your posts  1.Go to your HOME account  2.Click the topic you joined that was placed in the Update Table  3.After seeing the replies of to your post/s you can reply them by Clicking the “quote picture” Clicking the “personal message picture” Clicking the “mail picture” You can also see the profile of the one replied on your post by clicking the “man picture” IV. Things you can do to your post/s 1.Find your post 2.Choose whether you remove, modify or quote your post/s Note that when you see comments by others that are offending you may click the “report to moderator” link NOTE: Always logout your account for privacy and personal safety. J The Candy webzine is also a reaching- out- the – consumers strategy. Everybody can join even the men. I like the site because you can voice out your emotions while receiving comments from random people. I also love to read other people’s posts especially when they write their love story or love flicks or their experience about that certain thing. You know that these stories were real and exist, it is beyond the love story you watched in movies that can just be an imagination. I hope you enjoy exploring the Candy magazine webzine as much as I do. Take note that the content of the webzine is not the content of the Candy magazine.  RICO, JENNIFER IRIS BCR 4-2

GMA’s Unang Hirit news program Unang Hirit started airing as early as five o’clock till eight fifteen to eight thirhty in the morning. It is the first program of the day. Most of its host and anchors are well known like Arnold “Igan” Clavio, Pia Arcanghel, Love Añover, Rhea Santos, Lyn Ching- Pascual , Suzie Entrata- Abrera and Susan Enriquez. With them are some hosts from the showbiz industry like Lou Anne Dy and Monica Verallo. Also, there were professionals like Winnnie Monsod. FIRST HOUR To start the program, all the newscasters were gathered in a “living room type of setting” the looks like having a casual discussion. They presented the summarized news of the headlines of the day first. They sometimes add commentaries about the news or exchanging of opinions. After the first commercial break, a segment called “Top Hirit” was presented. This segment elaborates or presented details of the top news in the country. After presenting the news that mostly “talked about” or created most noise in the society, the reporter encourage the viewers to join and give comments about the news on their Facebook and Twitter account. Weather followed the “Top Hirit” then the traffic update but just showing the status of the four busiest roads in Metro Manila, no sound just live video status of the roads. As the second commercial break ends, the summer topic reported by Monica hits the screen. Her report was about the making of Halo- halo, it was a neutralizer report breaking the stressful headlines. It was followed by a segment called “Hirit ni Mareng Winnie” this segment is a ‘confrontation to the problem segment type’. The recent topic was about the rise of tuition fees of the Universities, so during the segment, they called the secretary of CHED and asked, criticized and suggested about the issue. Then, this segment was followed by the Unang Balita where the headlines were reported again and some local news was added. MID OF THE PROGRAM After the third commercial break, video clips about Representative Iggy Arroyo’s burial preparation. Then, an interview to the bar’s top passer followed. Before the commercial break, another not-related- to- news segment was shown, it was a meal making show. When the fourth commercial break ends, news headlines were presented again but with additional details. It was followed by Talakayan with Igan segment tackling the controversial ear covering of Prosecutor Aguirre on Senator Mirriam Santiago’s sermon. Then the Ratsada sa Balita followed the Igan’s segment. The Ratsada sa Balita is a segment showing local/national news in the Philippines. Then, a charity work of GMA -7 known as Kapusong Totoo was shown followed by the showbiz news then the traffic update. LAST HOUR As the fifth commercial break ends, Talakayan with Igan opens the last hour of the program, when this segment end, commercial break follows. The segment for reminders, open topic time slot and “People, Places and Events followed. Then commercial break again. The last segment was the Showbiz Hirit then a commercial break followed by the ending scripts of the anchors/hosts of Unang Hirit. COMMERCIALS Each commercial break contains nine to eleven commercials. Most of the commercials throughout the run of the program were unrepeated except for two products – the Ponds and Tatoo, the rest were shown once only. There are also commercials that are shown in five seconds only like CDO and Mercury Drug store. Most commercials have a concept of family, children, personal hygiene, food and health. Also, less commercials were shown on the first hour to the mid time run of the program compared to the number of commercial shown at the last hour of the morning program. Teasers and trailers of GMA’s other programs/ shows are also shown during the last hour run of the morning show, around 7:30- 8:30 AM. ANALYSIS The sequence of the segments of the Unang Hirit depends on their target audeience and the time convenience of their audiences. Unang Hirit runs from 5-8:30 in the morning, in this time, typical family start preparing for work or school mostly within an hour. In the first hour of the Unang Hirit, summarized of headline news were presented so that the viewers especially the ones that will go to work, job or on their outdoor businesses will be informed atleast even a taste/plot of the news. Most news presented were the biggest issues in the country and internationally. Also, the weather forecast and traffic update were shown before the first commercial break. Headlines were repeated again in the mid time of the program for the sake of those who woke up late in the morning and also I think that is the time when the wives are settled and can watch without any distraction. Headlines were repeated but added more details/elaborated. There are also segments that are not- related- news. This segment is to balance the stress brought by the news and also to add entertainment and spice/ attraction to the program; mostly they are placed after the reporting the news and at the last hour of the program. These segments will also add life to the program so that the viewers will not be bored by plain news. TV 5 Good Morning Club is TV5’s response to ABS-CBN’s Umagang Kay Ganda and GMA’s Unang Hirit. The show can be a good alternative especially if you are a fan of the Kapatid network. TV5’s newest morning program gives viewers a jumpstart to their day with Good Morning Club airing from 5 to 7:30 a.m. on weekdays simulcast with AksyonTV. Good Morning Club is also simulcasting on radio for only 30 minutes thru 92.3 News FM in Mega Manila from 5:30 to 6:00 AM.   The show premiered on February 6, 2012 a 2-hour and a half program combined previous morning shows both Sapul sa Singko and Kumare Club which is the combination of morning news and talk show. The new morning show program is hosted by the following: ·         Paolo Bediones ·         Amy Perez ·         Tintin Bersola-Babao ·         Pat Fernandez ·         Makata Tawanan ·         Cheryl Cosim ·         Martin Andanar ·         Chiqui Roa-Puno ·         Lucky Mercado ·         Shalala ·         Roda Magnaye ·         April “Congrats” Gustillo     Good Morning Club offers a head start with all the latest news, enjoyable features, and other helpful bits of information. Segments in the morning show include: §  Morning Balita - News (5:15, 5:30, 6:00, 7:00 and 7:15) Anchored by Paolo Bediones, Cheryl Cosim, Martin Andanar, Tintin Babao, Amy Perez and Chiqui Roa-Puno §  Presinto 5 - Police Reports (Martin Andanar) §  Pana-Panahon - Weather Forecast (Pat Fernandez) §  Anyare? (Cheryl Cosim, Amy Perez, Chiqui Roa-Puno and Tintin Babao) §  Ansabe? (Cheryl Cosim, Amy Perez, Chiqui Roa-Puno and Tintin Babao) §  Chiz-Mwah - Showbiz News (Shalala) §  POP (Pasok o Patok) §  Baon Tips §  Breakfast Raid §  Makata Adventures (Makata Tawanan) §  OK Ka Lang? - Health Tips (Cheryl Cosim) §  Love Hearts §  Chiqui Dance (Chiqui Roa-Puno) §  Luto Na Ba T’yang? - Recipe of the day (Amy Perez) §  Palengke Watch (Roda Magnaye)   Mothers and homemakers will be delighted with various segments especially catered to them, beginning with “Kumare Klub,” which offers advice on different topics involving motherhood.   Fathers won’t be left behind as well with “Tatay Kong Pogi,” the ultimate daddy manual on how to attain “pogi points,” not just physically but also by being the main man in the family.   The youth can also enjoy the show with feature segments dedicated to them like “P.O.P. (Pasok o Patok),” a one-stop-shop for the latest craze in fashion, food, gadgets, hang-out spots, and everything pop culture.   They also features different band to sing for them at the beginning of the show. I think they did this to somewhat to make the watchers’ senses to wake up and be energize.   Their Baon Tips is a very helpful tip for those moms who didn’t know what to cook for their kids. They feature affordable and delicious food that the kids will love. What’s most interesting is that they cook food that will not only benefit their child appetite but also their health. All the ingredients are pack with vitamins, minerals and proteins that will help their child to be active in school.   To bring the family closer, Good Morning Club also has offerings for the whole family. “Makata Adventures” explores the world of fiestas, events, tourist spots, and places families can explore together   Of course, mornings won’t be complete without updates on the latest happenings in and out of the country. Get the freshest news and current affairs issues in “Morning Balita,” entertainment tidbits in “Showbiz Mwah”, and weather information in “Pana-Panahon.”   Same as GMA’s Unang Hirit and ABS-CBN’s Umagang Kay Ganda there are also bonding moment with their lead hosts and segment hosts which is one of a very good way of entertaining people in the morning. Seeing the hosts laughing and giving comments and greet their audience will give those people, who just woke up, an inspiration to have a good day.   Good Morning Club commercial is focus on foods or vitamins for kids like Bear Brand milk, Lactum milk and Tiki-Tiki for baby. And some are their commercials for their old and new shows.     http://www.pep.ph/guide/tv/9795/paolo-bediones-and-amy-perez-lead-hosts-of-tv539s-daytime-show-good-morning-club- “Umagang Kay Ganda” ABS-CBN is one of the most watched television stations in the Philippines and even internationally. It is also one of the most respective company because of it is very powerful influence to the mass the triggers more to produce a high class shows, dramas, entertainment etc. that really delights their audiences.                 This particular station had a very creative and good idea in terms of arranging their time slot. I observed that they are organized on how they fix their shows and they always depends it according on their viewers.  For example, most of the teenagers watched television on the afternoon, so the tendency is the company will put a corresponding show that suits the need of every teenager where they will be entertained. Or to be specific, they put the entertainment show “The Showtime” in the range of 11:30 to 2pm. They putted that show there because the company knows that the scope of their audiences on that particular time is from different stages. That is why they need to put a show that will benefit and will entertain anyone.                 But then, I will focus more on one of their most dominant segment or show in the morning, and that is “Umagang kay Ganda”. This morning show is one of the longest running shows in the morning compared to other newbie show in other networks that runs at 4:45 in the morning to eight in the morning. As I watched their program, I noticed that every segment that they show manifested that their target audiences are parents. This particular show illustrates that they always begin their program in a very high energy to boost up the liveliness of their audiences.                 Putting a news segment in the morning is very important; obviously every network from different channel also has news on their show. Because every target audiences begin their day and the show “Umagang kay Ganda” should also produce news that will help or guide their audiences for the whole day.                 And these are some of news or segment of the program that the show produced in the morning. First is weather forecasting, they must make their viewers aware to the day that they will faced  and that will guide them to make a specific action on a particular weather condition that they heard. This segment of the program is very useful especially in times of having the typhoon in our country or when a great will come. Second is producing traffic news, same with weather forecast, they want their viewers to be aware on places that has a heavy traffic or not. Meaning, the news of this program want to feed or to give an information on adults, young individual, and young professionals’ that will go to their working place or people that will travel in different places. Intrinsically, every news that they produce are important, but then, it is the uniqueness of the morning news compare to other time slot of news. Meaning, the company is always concern about meeting the needs of their viewers on a particular time.                 Meeting the needs of viewers is not just only using the show itself. The whole program also made their commercials as one of the medium to feed their audiences. As I make the commercial of the time scope of Umagang kay Ganda as an object of scrutiny, I observed that most of the advertisements are for the benefit of adults or parents. They impress different products like, milks for their kids, soap that they need to use, beauty products and other goods that will benefit the whole family. ANALYSIS O F THE THREE TOP NETWORKS IN THE PHILIPPINES Program Segments Each of the morning programs of different networks considers their audience in making their segments. Though all of them have the same target audience their segments’ concept are different. Unang Hirit (GMA 7) Top Hirit Safety Reminders Unang Balita Hirit ni Mareng Winnie Ratsada sa Umaga People, Places and Events Unang Chika Showbiz Hirit Talakayan  with Igan Weather forecast Traffic Update Good Morning Club (TV5)  Presinto 5  Pana-Panahon Anyare? Ansabe? Chiz-Mwah POP (Pasok o Patok) Baon Tips Breakfast Raid Makata Adventures (Makata Tawanan) OK Ka Lang? - Health Tips  Love Hearts Chiqui Dance Luto Na Ba T’yang? Palengke Watch Umagang Kay Ganda (ABS-CBN) Umagang Balita Pulis Report Hulog ng Langit Punto por Punto Bonggang Make-Over Showbitz Swap Tayo Unang Hirit’s segment concentrates more on news/ the headlines. Their segments were created for commentaries on top issues happened in the country. Talakayan with Igan and Hirit ni Mareng Winnie are to criticize and/or analyze the issue, it is to elaborate and clear the topic directly from the people/agency involved through an invitation personal interview or live phone interview. On the other hand, the TV five’s Good Morning Club’s segment concentrates on the individual member of a family. They have specific segment for the mothers, fathers, teenagers and teenagers, they also have entertaining segments (funny videos and dance segments). ABS-CBN’s Umagang Kay Ganda segments are closer to Unang Hirit’s concept of segents. Umagang Kay Ganda’ segment concentrates on headlines or most talked issue/s, they are more concern on news rather than entertainment. Commercials Ads of Unang Hirit ranges from nine to eleven per break and only two products repeats their commercial on each break which are the Ponds and Tattoo. More commercials were shown at the last hour of the morning program. Unang Hirit has nine commercial breaks which only shows how numerous are their advertisements/commercials. On the Good Morning Club program, it has the fewest commercial among the three morning programs. Most of videos shown on their commercial break are the trailers of their to be aired programs, while the Umagang Kay Ganda, though has a lot of commercials, has fewer commercials compared to Unang Hirit which may be caused by the program timeslot.                 All these morning shows’ commercial concepts/products are for mothers, children, hygiene and health. Time Slot                 Among the three morning shows, the Unang Hirit of GMA 7 has the longest running time from five till eight thirty in the morning while Umagang Kay Ganda runs from four forty five to eight in the morning and Good Morning Club has the shortest time slot from five to seven thirty in the morning.                 Time Slot means a lot. The one with the longest run time may have the most benefit; it may have many ads like what was observed in the Unang Hirit. It may also show how great is its impact to the public that it needs to extend or add time to the program. Or it can also mean that the morning shows of that network are loaded with programs that every program needs to limit its time. Morning Program Concept                 Basically, all of the morning programs of each network are to present the news early in the morning as earky as before the sun rises. They started the program where most of Filipino families are getting ready or preparing for work or school. Therefore news or headlines are presented first before the other segments that are for elaboration or entertainment purposes. Unang Hirit of GMA 7 and Umagang Kay Ganda of ABS-CBN concentrates more on political issues or the most important to talked about by the public while the Good Morning Club of TV 5 has the most segments that concentrates more on the entertainment. This may be because of the competition. Also, considering the fact that TV5 is just a starting network compared to GMA 7 and ABS-CBN, their segments is more on to attract rather than to inform. This may also show that TV5 may be in experimenting stage still. Morning Show Ratings                 According to AGB Nielsen of 24th of February, GMA 7’s Unang Hirit got the highest rating followed by ABS-CBN’s Umagang Kay Ganda and then followed by the TV 5’s Good Morning Club. Nielsen Phils among Mega Manila households: February 24, Friday Morning: Alagang Kapatid Replay (TV5) 0.1%; Krusada Replay (ABS-CBN) 0%; Rescue Replay (GMA-7) 0.2% Umagang Kay Ganda (ABS-CBN) 1.2%; Unang Hirit (GMA-7) 2.2%; Good Morning Club (TV5) 0.3%; Mickey Mouse Clubhouse (TV5) 1.8% Pretty Guardian Sailor Moon (ABS-CBN) 0.9%; Handy Manny (TV5) 2.2%; Tom and Jerry (GMA-7) 3.4% Naruto Shippuuden (ABS-CBN) 1.8%; Phineas and Ferb (TV5) 2.2%; Detective Conan (GMA-7) 3.7% Kris TV (ABS-CBN) 2.8%; Batibot (TV5) 1.9%; Yu-Gi-Oh! Duel Monsters (GMA-7) 3.9%; Ed Edd N Eddy (TV5) 2%; Slam Dunk (GMA-7) 3.5%; Powerpuff Girls Z (TV5) 1.9%; Knock Out (GMA-7) 4.2% Kapuso Movie Festival: Ispiritista Itay May Moo Moo (GMA-7) 6.2%; Ben 10 (TV5) 1.7%; Kapamilya Blockbusters: Pakners (ABS-CBN) 3.2%; Face To Face (TV5) 3.4% http://www.pep.ph/news/33183/AGB-Nielsen-Mega-Manila-People—Household-Ratings-(Feb.-24-27):—Kapuso-and-Kapamilya-primetime-programs-in-a-mad-scramble-to-the-finish—line To be the start program of a network is so challenging; as observed in the morning shows of the three top networks in the country, each program has its own strategy compromising their audience’ schedule, the need to inform their audience and the competition going on with the other networks.  Rico, Jennifer Aranal, Janine Salon, Kevin BCR 4-2

Microsoft Corporation (NASDAQ: MSFT) is an American multinational corporation headquartered in Redmond, Washington, United States that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Established on April 4, 1975 to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of operating systems. The company has diversified in recent years into the video with the Xbox and its successor, the Xbox 360 as well as into the consumer electronics and digital services market with Zune, MSN and the Windows Phone OS. At Microsoft, they are motivated and inspired every day by how their customers use their software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what’s most important to customers. They run their business in much the same way, and believe their eight business divisions offer the greatest potential to serve their customers. They are: •           Online Services Division: Microsoft’s search, portal, advertising and personal communications services, including online information offerings such as Bing and the MSN portals and channels. •           Server and Tools Business: Microsoft infrastructure software, developer tools and cloud platform, including products such as Windows Server, SQL Server, Visual Studio, System Center and the Windows Azure Platform. •           Microsoft Business Solutions: A portfolio of Microsoft Dynamics products and services, as well as Microsoft Health Solutions. •           Microsoft Office Division: Productivity products and services, including Office, Exchange, SharePoint, Lync, Project, Visio, and Microsoft’s speech technology investments. •           Interactive Entertainment Business: Key entertainment experiences that span gaming, music and video across multiple screens, including Xbox 360, Xbox LIVE, and the controller-free Kinect for Xbox 360, Zune Music and Video, and Mediaroom, as well as PC and mobile interactive entertainment. •           Windows Phone Division: Microsoft software and services for Windows Phones worldwide. •           Windows & Windows Live Division: All Windows businesses, including Windows, Windows Live and Internet Explorer. •           Skype: A division of Microsoft, transforming communications for computers, mobile devices and the connected living room.   Microsoft Studios is the video game production wing for Microsoft, responsible for the development and publishing of games for the Xbox, Xbox 360, Games for Windows and Windows Phone platforms. They were established in 2002 as Microsoft Game Studios to coincide with the release of the Xbox, before being re-branded in 2011. Microsoft Studios develops and publishes games in conjunction with first and third party development studios under their publishing label. HISTORY (Started before the Microsoft Studios were established) 1995- The company had scraped together a game business with popular niche titles such as Microsoft Flight Simulator. The team had about 150 game developers. At that time, Ed Fries took over the business and commissioned a game that would become a monster hit: Age of Empires, produced by Ensemble Studios in Dallas. It debuted in the fall of 1997 and Fries used the profits from that business to justify an expansion of the game development studios. 2002- Microsoft Studios acquired Rare Ltd. from Nintendo and the Stamper brothers (Chris and Tim), who owned 49% and 51% of the company respectively. The buyout is believed to be one of the most expensive purchases of a video game development studio ever, at a cost of around US$375 million. As a result of the buyout, Microsoft Studios also acquired the rights to Rare’s original IPs, including the Banjo-Kazooie, Conker and Perfect Dark franchises.   2006- Microsoft Studios announced that they have purchased Lion head Studios, known for developing critically acclaimed titles such as Black & White and Fable. Microsoft Studios acquired Massive Incorporated, an in-game advertising company to provide additional revenues from their gaming platforms.   2007- Microsoft Studios announced the opening of a European office in Reading, England, headed by General manager Phil Spencer. Microsoft Studios disbanded FASA Studio, best known for their work on the MechWarrior series. Halo developers Bungie announced that they would split from Microsoft Studios in order become a privately held independent company.   2008- Microsoft Studios disbanded casual games studio Games. Microsoft Studios announced the formation of Xbox Live Productions to develop “high-quality digital content” for Xbox Live Arcade. 2009- Microsoft Studios announced the closure of both Ensemble Studios and Aces Studio, due to the effects of the late-2000s financial crisis and the restructuring of their game development studios. Phil Spencer was promoted to Corporate Vice President of Microsoft Studios in order to replace the retiring Shane Kim. Microsoft Studios formed Good Science Studio to develop software for Kinect.   2010- Microsoft Studios formed a Mobile Gaming studio focused on developing gaming and entertainment multimedia for Windows Phone. Microsoft Studios forms new internal studio named Microsoft Flight Development Team to bring Microsoft Flight to PC.   2011- Microsoft Studios opened new development studios in London, Redmond, Victoria, and Virginia. Microsoft Studios acquired indie game developer Twisted Pixel Games, known for developing titles including ‘Splosion Man and The Gunstringer. Microsoft Studios recruits for new development studios in Redmond — Microsoft Studios LEAP and Platform Next Studios.   LIST OF VIDEO GAMES PUBLISHED BY MICROSOFT STUDIOS MS-DOS/Windows 1990- Microsoft Entertainment Pack 1994- Microsoft Space Simulator 1995- Microsoft Golf and Hover! 1996- Monster Truck Madness, Close Combat, Microsoft Beyond the Limit: Ultimate Climb, Microsoft Soccer, Microsoft Golf Version 3.0, Microsoft Flight Simulator ‘95, Deadly Tide, Fury3, Gex (now by Eidos) and Hellbender 1997- Return of Arcade Anniversary Edition, Age of Empires, Microsoft Flight Simulator ‘98, Close Combat: A Bridge Too Far, Fighter Ace, Microsoft CART Precision Racing, Microsoft Entertainment Pack: The Puzzle Collection 1998- Urban Assault, Outwars, NBA Full Court Press, Monster Truck Madness 2, Motocross Madness, Microsoft Pinball Arcade, Microsoft Golf 1998 Edition, Age of Empires: The Rise of Rome, Close Combat III: The Russian Front and Combat Flight Simulator WWII Europe Series 1999- Pandora’s Box, NBA Inside Drive 2000, NFL Fever 2000, Midtown Madness, Age of Empires: Gold Edition, Age of Empires II: The Age of Kings, Asheron’s Call, Microsoft Baseball 2000 and Microsoft Flight Simulator 2000 2000- Starlancer, Motocross Madness 2, Midtown Madness 2, Age of Empires II: The Conquerors Allegiance, Combat Flight Simulator 2: WWII Pacific Theater, MechWarrior 4: Vengeance, Microsoft Baseball 2001, Microsoft International Soccer 2000, Links LS Classic, Microsoft A.I.Puzzler and Crimson Skies 2001- Racing Madness 2, Microsoft Train Simulator, Microsoft Flight Simulator 2002, MechWarrior 4: Black Knight and Zoo Tycoon 2002- Age of Mythology, Rallisport Challenge, Combat Flight Simulator 3: Battle for Europe, Dungeon Siege (Gas Powered Games), Links 2003, MechWarrior 4: Clan Mech Pak, MechWarrior 4: Inner Sphere Mech Pack, MechWarrior 4: Mercenaries, Asheron’s Call 2, MechCollection, Zoo Tycoon: Dinosaur Digs and Zoo Tycoon: Marine Mania 2003- Rise of Nations, Age of Mythology: The Titans, Dungeon Siege: Legends of Aranna (Gas Powered Games)Freelancer, Halo: Combat Evolved, Impossible Creatures, Kings & Myths: The Age Collection, Links 2003: Championship Courses, Links Championship Edition, Microsoft Flight Simulator 2004: A Century of Flight and Zoo Tycoon: Complete Collection 2004- Rise of Nations: Thrones and Patriots, Age of Mythology Gold Edition and Zoo Tycoon 2 2005- Age of Empires III, Age of Empires III Collector’s Edition, Dungeon Siege II (Gas Powered Games), Fable: The Lost Chapters and Zoo Tycoon 2: Endangered Species 2006- Rise of Nations: Rise of Legends, Age of Empires III: The War Chiefs, Microsoft Flight Simulator X, Zoo Tycoon 2: African Adventure, Zoo Tycoon 2: Dino Danger Pack, Zoo Tycoon 2: Marine Mania and Zoo Tycoon 2: Zookeeper Collection 2007- Shadowrun, Halo 2, Age of Empires III: The Asian Dynasties, Microsoft Flight Simulator X: Acceleration, Viva Piñata, Gears of War and Zoo Tycoon 2: Extinct Animals 2009- Tinker, Mahjong Tales: Ancient Wisdom, Osmos, Where’s Waldo?: The Fantastic Journey and World of Goo 2010- Game Room and CarneyVale: Showtime 2011- Age of Empires Online and Fable III 2012- Microsoft Flight Unknown-Uno and Toy Soldiers XBOX 2001- Amped: Freestyle Snowboarding, Azurik: Rise of Perathia, Blood Wake, Fuzion Frenzy, Halo: Combat Evolved, NFL Fever 2002, Oddworld: Munch’s Oddysee and Project Gotham Racing 2002- Blinx: The Time Sweeper, Kakuto Chojin: Back Alley Brutal, MechAssault, NBA Inside Drive 2002, NBA Inside Drive 2003, NFL Fever 2003, Nightcaster, Quantum Redshift, Rallisport Challenge, Shenmue II, Sneakers, Whacked! And Jockey’s Road (Japan Only) 2003- Amped 2, Brute Force, Counter-Strike, Crimson Skies: High Road to Revenge, Grabbed by the Ghoulies, Inside Pitch 2003, Kung Fu Chaos, Links 2004, Midtown Madness 3, NBA Inside Drive 2004, NFL Fever 2004, NHL Rivals 2004, Project Gotham Racing 2, Tao Feng: Fist of the Lotus, Top Spin, Voodoo Vince, Xbox Music Mixer, Magatama (Japan Only), N.U.D.E.@ Natural Ultimate Digital Experiment (Japan Only) and The Wild Rings (Japan Only) 2004- Blinx 2: Masters of Time and Space, Fable, Halo 2, Kingdom Under Fire: The Crusaders, MechAssault 2: Lone Wolf, OutRun 2, Rallisport Challenge 2, Sudeki, Xbox Exhibition disks and Xbox Video Chat (Japan Only) 2005- Conker: Live & Reloaded, Fable: The Lost Chapters, Forza Motorsport, Halo 2 Multiplayer Map Pack, Jade Empire, Kingdom Under Fire: Heroes, Double S.T.E.A.L. The Second Clash (Japan Only) and Zillernet (Korea Only) XBOX 360 2005- Kameo: Elements of Power, Perfect Dark Zero and Project Gotham Racing 3 2006- Gears of War, Ninety-Nine Nights, Viva Piñata and Xbox Live Arcade Unplugged 2007- Blue Dragon, Crackdown, Forza Motorsport 2, Fuzion Frenzy 2, Halo 3, Mass Effect, Project Gotham Racing 4, Project Sylpheed, Scene It? Lights, Camera, Action, Shadowrun and Viva Piñata: Party Animals 2008- Kingdom Under Fire: Circle of Doom, Banjo-Kazooie: Nuts & Bolts, Fable II, Gears of War 2, Lips, Lost Odyssey, Ninja Gaiden II, Scene It? Box Office Smash, Too Human, Viva Piñata: Trouble in Paradise and You’re In The Movies 2009- Forza Motorsport 3, Halo 3: ODST, Halo Wars, Lips: Number One Hits and Ninja Blade 2010- Alan Wake, Crackdown 2, Fable III, Halo: Reach, Kinect Sports, Kinectimals, Kinect Adventures, Kinect Joy Ride and Lips: Party Classics 2011- Forza Motorsport 4, Gears of War 3, Halo: Combat Evolved Anniversary, The Gunstringer, Disneyland Adventures, Dance Central 2 and Kinect Sports: Season Two 2012- Halo 4, Kinect Star Wars, Kinect Rush, Fable: The Journey and Ryse XBOX LIVE ARCADE 2005- Hexic HD 2006- RoboBlitz and Uno 2007- Aegis Wing, Hexic 2, Jetpac Refuelled, Marathon: Durandal, Pinball FX, Spyglass Board Games and Yaris 2008- Banjo-Kazooie, Fable II Pub Games, Go! Go! Break Steady, Portal: Still Alive, Rez HD, Rocky and Bullwinkle, TiQal and Wits and Wagers 2009- 1 vs. 100, Banjo-Tooie, Death Tank, The Dishwasher: Dead Samurai, Interpol: The Trail of Dr. Chaos, Lode Runner, Shadow Complex, Uno Rush, Trials HD and South Park Let’s Go Tower Defense Play! 2010- Game Room, Hydrophobia, Hydro Thunder Hurricane, Monday Night Combat, Perfect Dark, Pinball FX 2, Snoopy Flying Ace, Toy Soldiers, A World of Keflings and Raskulls 2011- ilomilo, Torchlight, Full House Poker, Radiant Silvergun, Trenched, The Dishwasher: Vampire Smile, Ms. Splosion Man, Insanely Twisted Shadow Planet, Toy Soldiers: Cold War, Fruit Ninja Kinect, Crimson Alliance, Orcs Must Die! And Hole in the Wall 2012- Alan Wake’s American Nightmare, Deadlight, Sine Mora, Dungeon Fighter Live, Bloodforge’**, Fez, The Splatters, Haunt, Happy Action Theater, Spelunky HD, Skulls of the Shogun, Trials Evolution, Battleblock Theater, Fire Pro Wrestling, Dust: An Elysian Tale, Diabolical Pitch, Project Draco, Minecraft and Mark of the Ninja KINECT FUN LABS 2011- Air Band, Avatar Kinect, Bobble Head, Build a Buddy, Googley Eyes, Kinect Me, Kinect Sparkler and Mutation Station WINDOWS PHONE 7  2010- Butterfly, CarneyVale: Showtime, Crackdown 2: Project Sunburst *Removed from MarketPlace, Flowerz, Fruit Ninja, Game Chest-Board, Game Chest-Card, Game Chest-Logic, Game Chest-Solitaire, Glow Artisan, Halo Waypoint, Hexic Rush, iBlast Moki, ilomilo, Max and the Magic Marker, O.M.G., Parachute Panic, Revolution, Rise of Glory, The Harvest, The Revnants, Twin Blades and Zombies!!! 2011- Angry Birds, Beards & Beaks, Breeze, Burn It All!, Burn the Rope, COLLAPSE, Cro-Mag Rally, Doodle God, Enigmo, Fable: Coin Golf, Farm Frenzy 2, Fight Game: Rivals, Full House Poker, Fusion: Sentient, Game Room – Asteroids, Game Room – Centipede, Game Room - Lunar Lander, Game Room – Pitfall, geoDefense, Ghostscape, Harbor Master, Hasta La Muerte, Hydro Thunder GO, I Dig It, Implode!, Jet Car Stunts WP, Kinectimals, Minesweeper, MiniSquadron, Orbital, Shuffle Party, Sudoku, Tentacles and  Zombie Attack!  Rico, Jennifer Aranal, Janine Salon, Kevin 

“The Chevron Way explains who we are, what we do, what we believe and what we plan to accomplish. It establishes a common understanding not only for those of us who work here, but for all who interact with us.” -Chevron ways Chevron is one of the world’s leading integrated energy companies, with subsidiaries that conduct business worldwide. Its success is driven by their people and their unrelenting focus on delivering results the right way by operating responsibly, executing with excellence, applying innovative technologies and capturing new opportunities for profitable growth. Chevron is involved in virtually every facet of the energy industry. They explore for, produce and transport crude oil and natural gas, refine, market and distribute transportation fuels and lubricants, manufacture and sell petrochemical products, generate power and produce geothermal energy, provide energy efficiency solutions, and develop the energy resources of the future, including biofuels. Their diverse and highly skilled global workforce consists of approximately 58,000 employees and about 4,000 service station employees. In 2010, Chevron produced 2.763 million barrels of net oil-equivalent per day, 2 percent higher than in 2009. About 75 percent of that volume occurred outside the United States. Chevron had a global refining capacity of more than 2 million barrels of oil per day at the end of 2010. Their marketing network supports retail outlets on six continents. And thjey have invested in 13 power-generating facilities in the United States and Asia. Technology is propelling their growth. They are focusing on technologies that improve our chances of finding, developing and producing crude oil and natural gas. They also are investing in the development of emerging energy technologies, such as finding better ways to make nonfood-based biofuels, integrating advanced solar technology into our operations and expanding our renewable energy resources. At Chevron they have Education and Training and they believe that education is an important factor in the economic growth and well-being of the communities in which we work. Energy for Learning (EFL) is a long-term initiative by Chevron and its retail brand, Caltex, to support learning-based programs, which help people acquire new knowledge, gain new skills or be exposed to different ways of thinking. EFL in the Philippines targets groups who do not have the opportunity to benefit from mainstream education. Chevron has proactively engaged local host communities, local governments and non-profit groups to provide relevant learning opportunities for many.Through Energy for Learning, Chevron provides resource support (e.g. school supplies, refurbishing school libraries), curriculum support (e.g. literacy programs school talks and workshops) as well as livelihood skills and vocational training.Their main volunteer effort is the Caltex Mentor Program Drive to Literacy. Chevron employees and their key stakeholders that range from Caltex retailers, other business partners, and customers volunteer in public schools, helping elementary school children with reading difficulties accelerate their learning capacity and turn them into readers. They offer high school and college scholarships to financially challenged, academically gifted students. After two decades, the program has helped 700 youths graduate. They also made a partnership with eSkills and Don BoscoSchool, they support vocational and technical skills training for out-of-school youths. Of the over 200 graduates of the program, 82 percent are either gainfully employed or work for themselves. Chevron also support the Marcellin KAPATID (Sibling) Program, a skills training and employment project in General Santos City that trains out-of-school youth and children-in-conflict-with-the-law in welding, small engine and automotive engine repair. At least 337 trainees have graduated from the program as of January 2009 with 60% currently employed. Chevron finance programs that allow young people to gain skills that will help expand their job opportunities. Caltex supports a project in Makati that trains migrant youth in baking and marketing. The Caltex Loaves and Fishes Bakery in General Santos City was created in partnership with the Marcellin Foundation to help troubled youth. Barely a year in operation, this program now has added three new bakeries.Chevron employees also volunteer to help the BrigadaEskwela (School Brigade), in partnership with the Philippine Department of Education, in supporting the maintenance of public school classrooms. Their My Library Project is a concerted effort of the Filipinas Heritage Library and Chevron to enhance the resources and capacity of the public library in Tiwi, Albay and the school library of San Antonio Elementary School in San Pascual, Batangas. The project calls for the upgrade of library resources, facilities, and services. Related activities are organized to promote a greater love of reading and learning. My Library promotes a greater awareness and appreciation of the locale’s heritage by integrating activities that highlight local stories, myths, characters, and heroes. In part of their public relation they also have Caring for the Environment for them to really gain the trust and the support of mass. In this strategy they support the Project Seahorse Foundation – a Chevron Conservation Award winner – that works in the rich Visayan seas of the Philippines. For the past three years, we have been funding a multi-sectoral effort to conserve and promote the sustainable management of resources in the endangered Danahon Bank Double Barrier Reef. Chevron Philippines is a founding member of the Philippine Eagle Foundation Inc., which helps protect and preserve this endangered national treasure and its habitat. We donated cryogenic equipment for the breeding program. Our annual donation supports other foundation operations. Chevron has recently completed its Caltex Good Roots program, an agro-forestry project aimed at preserving the environment by sharing technology with farming communities in Pagudpud, Ilocos Norte; Lobo, Batangas; and Pugo, La Union and Baguio City. At least 800 farming families have benefited from the program. More than 505,000 fruit and forest tree seedlings have been planted, with an estimated value at harvest of over $13 million.   For them to improve their public relation they made different action that will really benefit the community, they strive to be a good neighbor, sharing the concerns of our communities and working to create a better future. Visit the countries where Chevron operates and you’ll see schoolchildren in Angola excited about a science project, an entrepreneur in Kazakhstan starting a new business with the help of microfinancing and HIV-infected mothers giving birth to healthy babies. We demonstrate what a company can do to make a difference. In partnership with governments, nonprofit organizations, and aid agencies, Chevron has invested in initiatives that help strengthen and improve the communities where we work. These investments are focused on three areas: In health: they improve access to medical care and treatment and help strengthen public health systems. We also work closely with The Global Fund to Fight AIDS, Tuberculosis and Malaria to support awareness, prevention, testing and treatment programs in Africa and Asia. In education: To help ensure communities can thrive in the 21st century economy, we promote education especially in science, technology, engineering and math as well as career and vocational training. In Economic Development : We invest in microfinance programs and small business incubators that create jobs, promote self-sufficiency and lead to a higher standard of living. As one of the world’s largest integrated energy companies, Chevron conducts business around the globe. Wherever we operate, we take our partnership with the community seriously. Our goal is to support initiatives that create mutual benefit and lead to shared progress. Our programs provide job training in Bangladesh, promote peace in Nigeria and grant scholarships in Vietnam. Use the dropdown menu below to find more detailed information about our community engagement initiatives in 29 countries. Our Strategic Plan sets direction, aligns our organization, and differentiates us from the competition. It guides our actions to successfully manage risk and deliver shareholder value.             Chevron’s goal is to be No 1 in total stockholder return relative to its peers and to achievea minimum 12 per cent return on capital employed while continuing to grow. Successrequires profitable earnings-per-share growth greater than their competitors’, and they areconvinced that they have the organization and the will to succeedAchieving the goal will require superior performance in four areas: operationaexcellence, cost reduction, capital stewardship and profitable growth - all driven byorganizational capability.1. Operational excellence: Safe, reliable, efficient operations companywide are essentialto achieving their objectives. They are, in fact, the foundation for growth. This is Job No.1 for all of them day in and day out. They are committed to ensuring continued andsustainable improvements in their operations.2. Cost reduction: they will build on last year’s $500 million cost-reduction effort, muchof which will continue to show rewards in the coming years. For example, they are juststarting to reap the benefits from their new global procurement process and from theirrestructured support functions.3. Capital stewardship: They reinvest about $5 billion annually in their business. It’s essential that they be wise stewards of their investors’ money. They have a world-classproject-management process that is helping them improve greatly in two areas: decisionquality - ensuring that the right people have the right data when deciding whether aproject should proceed; and project execution - excelling in engineering, construction andstart-up so that they employ capital most efficiently. The start-up of Angola’s deepwaterKuito Field - under budget and just two and a half years after discovery - was aremakeable achievement and is evidence of progress in this area.  Rico, Jennifer Iris Aranal, Janine Salon, Kevin BCR 4-2

Uses and abuses of the internet specifically the social networking sites are the never ending topic. Recently, there was news about public personalities or TV personalities of which issues began from twitter. President Noynoy got a bunch of negative feedback and criticisms from his people because of the actress, Valerie Conception’s unintentional- to- make issue tweet about PNoy’s attending a party while the people in Cagayan De Oro was suffering from bagyong Sendong. Another recent story was the controversial Ex showbiz couple – Hayden Kho and Vicky Belo. Not a single Filipino did not know the conflict between the Ex couple that causes their break-up.  The top networks of the country have been feasting the tweets of Hayden Kho about his Ex girlfriend’s cheating on him. It seems like media has an automatic big time blow issue in just a snap, no need for factual check because nothing is more factual when the evidence came from the subject itself.                 Most of these days, abuses of the internet were the concern of the professionals. Abuses do not only happen to public personalities but also to any other people in the society.                 Some of my Facebook friends shared their bad experience upon using social networking sites. To get their stories, I asked them three (3) questions: (1) bad experience in social networking (2) how did you deal with it?  (3) If it will happen again, how will you handle it? 1. When spam and viruses invade my facebook profile. 2. I “unliked” that page. 3. I’m gonna have to report it. -Migs Villena 1) may nagsend ng spam messages using my account  2)changed my password 3) same, change my password again                                                                                                                 - Dana Rosario 1)gumawa xia ng account sa FB using my name ,.. 2)sinabe q sa mga friends q na iblocked ung account na yun „…. 3)i’ll report him/her.                                                                                                                 - Kharla Policarpio     “ Oh wait i think I do have one. In YM (yahoo mail), I thought someone I knew was having a normal conversation with me tas she sent me this link and it turned out to be porn K well I immediately exited the window and did my best to forget. So yeah now I’m more cautious about the links I click and also watch out for hacked Yms ” -Dames 1. yung may nag post ng mga pics( sexy pics) ng mga ewan na dating friends ko and then ako ang pinaghinalaan nila. 2. I cleared my name, wala nmn ako ginagawa. 3. naku ewan ko ba.                                                                                                                                 - Ana Most of my facebook friends who shared their stories became aware on their bad experience and prepared a solution if it will happen again. While one of my facebook friend do not know what to do if that bad experience of hers will happen again. I also have a bad experience on social networking sites, some were caused/ influenced by my friends and some were site spams. I admit that I’m an “OC” in some things; I’m obsessed in organizing as much as possible every detail of my life, even my social networking sites! I actually have two (2) Facebook accounts. I did another one because my old account which is still active is polluted. So many ads in my walls because of the request “likes” of my friends. Another, not all my Facebook friends are really my friends personally or atleast I know them, some were friends of my friends or relatives of my relatives. I do not know them personally but they are updated on my life and personal information. Lastly, the very reason why I created another account was personal reason, I decided to move on totally from my Ex so to cut the communication completely, I need not to see him or his status or in my chat list and also to not be tempted to talk to him. Before, I thought it was cooler if I had a lot of friends, but I felt better with few friends on my account and the point that I know them all. My Facebook wall is organized; I did not adopt the “Timeline wall- type” because I think that will ruin my organized second account. Though not the reason of creating my new/ second account, I had other bad experiences on my first account. I remember one time, my auntie commented on a scandalous censored picture posted on my wall and in my name. I felt so ashamed, I did not know where it came from until I discovered that there are links which when you clicked even accidentally will automatically posted on your wall. I felt really bad for myself, my “somehow good image” was gone! I just prayed that my aunt really believed on my explanation which is really true (I may sound defensive, but it is really true!). The internet is a communication tool and like the communication, you can use it to break or build image and credibility. I learned in my experience and my friends’ experience is that, sometimes it is not the users to blame on the abuse of the internet; it can also be the site makers or the links (I do not know who/what really they are but they are not the consumers which mostly were blamed of abusing the internet). Being in the smartest generation, I believe that we should use things properly and ethically and if we have different culture and definition of “ethics” then we should consider respect for each other and each other’s privacy atleast. And for the abusive consumers/ users of the internet, you might want to consider the word responsible not just in your vocabulary but also to your actions. Negativities and bad experiences are always present at anything. Thinking the bright side of their existence, these negativities and bad experiences are teachers to improve the system or the use of these “techys”. Let’s learn with our mistakes but not live with it. Use it for improvement and not be involve in any of the abusive acts towards the use of the internet.

Each person has its own type of music, and unlike before that they need to wait their favorite songs to be played by an FM station, you can now play your favorite hits or only type of music by an MP3 or other techys that stores files and/or audio files. These techys has been a threat to the radio stations, though threatened, the radio stations are still having a healthy competition. Top radio stations in the Philippines are those who target the masses such as Love Radio 90.7, iFM, Wow Radio and other more. I used to listen to these “masses radio” but I changed to listen to FMs that has less talks, light music and humorous conversation of DJs. I tried to listen to Home, Rx, Wave and Jam. Among the four radio stations, Home Radio is my favorite but I chose Jam Radio to analyze instead. SHOCK JOCKs I switched listening from “masses FMs” (Love, iFM, Wow FMs) to “less popular FMs” (Jam, Rx, Home and Wave) because of the scripts and thoughts that the DJs of masses FMs are feeding their audiences. I heard some of the scripts that has double meanings and pertaining to sexual means on from “masses FMs” that offs me unlike the “less popular FMS” that gives trivia and well-mannered, if not informative conversation between the DJs. Listening at Jam 88.3 as early as 7AM, I was awakened by the conversation of DJs Sasha and Scotty about giving the cockroach a name of your love one on their program – The Rebel Circus. I had fun listening on the humorous history of this tradition on Valentines Day of a foreign country; it is funny at the same time informative. Compared to a loud laugh and teasing conversation of DJs of masses FMs, yes, it is fun to hear how they laugh and comment on other people’s situation but it really does not make any sense. TARGET AUDIENCE I hate the music played by Jam – Alternative rock music; it is too loud and strong. I just don’t like it but ofcourse other likes it that is why Jam survives though it never attempts to change its target just to be the top FM in the country. The medium used by the DJs is English and their played music is in English that obviously does not target the masses. Their targets were young adults and/or young people. Though I hate the music, I used to tuned in this station because of the DJs that makes me wait to end music just to hear the conversation of the DJs. FORMAT and CONTENT The Jam has seven sets or programs, each has three hours. These programs are; 6AM-9AM    THE REBEL CIRCUS (Scotty, Sasha and Show Suzuki), 9AM-12NN E-RADIO with Eric, 12NN-3PM STEREOMATIC with Lana, 3PM-6PM THE MIGS TORRES EXPERIENCE, 6PM-9PM THE DAILY STEW WITH ROANNA, 9PM-12MN MIKE AND LAMBERT and 12MN-6AM TECH ON DUTY. Like other radio stations, their programs include traffic updates, trivia about a song, band or the singer, advertisements and interviews with the bands or organizations that would like to promote their stuffs.  Unlike the masses FMs that has lots of interruptions that makes it more talk than music, the Jam has lesser interruptions and focus more on the music and not on the promotions or ads.